This is a misleading article that, with its mundane look at the world, tries to provide a "gotcha" that does not seem to exist except in the minds of someone who tries to find "gotchas" everywhere, as the author does.

Do you want a new and better car? Actually, you don't want a Ferrari, you want dopamine. Do you feel attracted to someone younger, better looking, funnier, more interesting than your current partner? This is a trap. Well, I would love to have a Ferrari and I would love to be in the company of the best partner I can find. Call me a dopamine addict if you want.

Although my experience is not necessarily generalizable, it may offer the perspective of someone who, through working in the tech industry, has gone from having little to having more. Having better things makes life more interesting, bigger, and reduces the likelihood of having annoying problems. On average, mind you, and that is how we should look at people's behavior (we should also look at variance, but that would require a longer commentary).

We have all experienced the Gatsby syndrome, either personally or through other people. Having everything we want except one thing we obsessively desire, perhaps a woman or a man, a full head of hair, a few inches, the genuine appreciation of others, fewer years on our shoulders. It is the limiting factor of a chemical reaction. Does this make the possession of things irrelevant? No, it just tells us that they are bottlenecks, limiting factors, that can keep us from enjoying the material or the easy. But if you get rid of the obsession, you will find, as I did, that a 5-star hotel is better than a 2-star hotel, natural fabrics better than polyester, first class better than knees touching ears in economy, a Ferrari better than a 25-year-old Ford. Just lived experience.