- Humans really value authentic experiences. And more so IRL experiences. People's words about a restaurant matter more than the star rating to me.
- There is only one reason to go somewhere: 4.5 star reason. But there are 10 different reasons to not go: Too far, not my cuisine, too expensive for my taste. So the context is what really matters.
- Small is better. Product wise, scale always is a problem, because the needs of the product will end up discriminating against a large minority. You need it to be decentralized and organic, with communities that are quirky.
All this is, somehow, anethma to google maps or yelp's algorithm. But I don't understand why it is _so_ bad — just try searching for 'salad' — and be amazed how it will recommend a white table cloth restaurant in the same breath as chipotle.
There are many millions that want to use the product _more_ if it was personalized. Yet somehow its not.
If you are not familiar with data systems, havea read DDIA(Designing Data Intensive Applications) Chapter 3. Especially the part on building a database from the ground up — It almost starts with sthing like "Whats the simplest key value store?": `echo`(O(1) write to end of file, super fast) and `grep`(O(n) read, slow) — and then build up all the way to LSMTrees and BTrees. It will all make a lot more sense why this preserves so many of those ideas.