Russia’s expansionist policy, on the other hand, continues to cast a long shadow across Europe. The country has a long history of conquest, but for centuries, its vast dominion resembled a loose federation of fiefdoms, not a single state; it wasn’t until the emergence of the USSR that a cohesive national identity — along with a renewed focus on global expansion — started to take hold. Through various machinations, the USSR soon ended up annexing Estonia, Latvia, and Lithuania; and seizing military and political control of Poland, Czechoslovakia, Hungary, Bulgaria, Romania, and other neighboring states. For decades, the residents of these lands suffered repression and economic hardships — and were barred from leaving the Soviet-controlled world.
I did what seemingly no other publication reporting on it did: signed up for Klarna, bought one item and used this bot.
I was... not impressed?
Klarna's "AI bot" felt like the "L1 support flow" that every other company already has in-place: without AI! Think like when you have a problem with your UberEats order and 80% of cases are resolved without a human interaction (e.g. when an item is missing for your item.)
I walked through the bot's capabilities [1] and my conclusion was that pretty much every other company did this before (automating the obvious support cases.) The real question should have been: why did Klarna not do it before? And when it did, why did it build a wonky AI bot, instead of more intuitive workflows than other companies did?
My sense is that Klarna really wants to be seen as an "AI-first tech company" when it goes public, and not a "buy now pay later loan company" because AI companies have higher valuations even with the same revenue. But at its core, Klarna is a finance or ecommerce-related company: an not much to do with AI (even if it uses AI tools to make its business more efficient - regardless of whether it could use non-AI tools to get the same thing done)
[1] https://blog.pragmaticengineer.com/klarnas-ai-chatbot/
The AI marketing is just an attempt to reframe the value narrative of the company before IPO. They would rather be seen as an AI company than an unsecured lender of last resort.
The narrative on Klarna’s core business is not good in any case, either an extractive lender benefiting from people buying what they may not afford and charging exorbitant interest or a lender of last resort who has not properly underwritten the risk in their portfolio. Neither is preferential to them compared to a value narrative framing them as an AI company. Likely the market is too skeptical in this environment to take the bait however.