One thing that I'm skeptic on these articles is the numbers on how plants are grown is not clear. You don't have division between corn or soy vs hydroponic. Is quite concerning that the affirmation of changing diets and consumer behavior will be the only thing.
There is impact on growing plants with lack of healthier pollination, or simply not destroying the ground to avoid a huge amount of CO2 to the air, or even further assuming there is a zero impact of fertilizer on Greenhouse gases in general.
The main issue with "AI should never existed" is kind of the same of "go to a University to learn". We will look behind in 10-20 years and we will question why Universities were focusing in the wrong aspects of learning vs reasoning, creativity vs memorization.
This will affect every industry, every career, every person. The focus on the wrong side of the coin is creating the polarization of "good vs bad". Which is not far from what we have today. This is beyond, this is a new way of interacting with computers that is even more human only because it commoditize things that previously were totally own for some institutions, countries, or even just not public.
Beyond backlinks, you would do good to implement fast load times and cache the resources that you can. Once you max out technically, focus on being honest and get honest people talking about your product.
As a developer I feel we have reached a point where this shouldn’t be considered a service anymore.
But the “why” remains