Readit NewsI notice that the power of these new behemoths are a risk to SMEs. Kaseya/Datto/ITGlue/CWM/Automate/Sophos/BG/Sell... These all used to be of a size that could communicate and deal with small business. Far more focus weighted towards enterprise now.
Could you give some examples on communities with successful positioning/marketing?
- PR and relationships with (governmental or other) organisations
- Intelligent positioning
- (Arguably good timing in the market)
- Community well targeted, needs catered for well.
- Appropriate (simple, fast) technology, little barrier to entry
https://en.wikipedia.org/wiki/Hacker_News
- Two way beneficial relationship with YC
- Careful / Aggressive (depending on situation and feature) moderation
- General (although arguably slipping into Eternal September) maintenance of a niche community but with steady growth
- Appropriate (simple, fast) technology, little barrier to entry
ISO 29148:2018: https://www.iso.org/standard/72089.html (Paper utilizes 2011 spec, now withdrawn)
Common, successful marketing: If a brand is poisoned, distance yourself from the name & rebrand. At its extreme, it is used alongside phoenix company tactics.
It works, although a (likely minority) customer portion will keep their finger on the pulse.
In our experience, it's the current winner amongst the flourishing low code/db app/spreadsheet app space. It is one of few that to me, proves that this space should (and will) eat market share from excel/gsheets on one end, and expensive bespoke tools on the other. Also eager to see these offering more competition against small ERPs, CRMs and the like - Perhaps this will eventually even give behemoths such as ConnectWise, Salesforce et al a run for their money. Those companies need some competition on both innovation and price. For now though obviously, this is best used for business automation, small tools, and stitching data/processes together.
Not affiliated, just a very happy customer. Customer support is above and beyond. Trialed internally to great success, thus preparing to consider in client solutions.
And you wouldn't necessarily know where to start.
And you would have the mental hurdles of "where do I start", "who do I listen to", etc.