The author is a history professor, not an engineer, and it shows with the faffery about metonyms of ecological development in South Florida near the end. If the issue here was with the ABC methodology (as opposed to a misapplication of it), we'll soon learn, but I doubt it. In the mean time, the only person who stands to gain from this FUD is the author.
What you suggest is (as far as I understand you) orthogonal to automated data discovery / inventory mapping, though.
FWIW I would be worried about relying on such a system! But based on the description it seems helpful. What does it do about derivative data that doesn't directly contain any PII?
I'm not sure we understand "data discovery" to mean the same thing, but you reminded me of "How To Draw An Owl":
http://sethgodin.typepad.com/seths_blog/2014/01/how-to-draw-...
We've had two years to work on this. At my company, we've had entire teams spending significant fractions of their time over the last year prepping. As a result, we'll be ready when the switch flips.
The GDPR itself is very heavy and has little in the way of moderation for small-scale data controllers/processors, so in practice it's going to come down to interpretation by regulators (and potentially anyone who has rights under the GDPR and wants to make trouble, as in the example we're discussing). If you don't do enough, you potentially face even greater overheads due to formal audits, financial penalties, etc. If you do too much, then as you rightly point out, you leave yourself at a disadvantage compared to competition who don't do as much (and this remains the case even if that competition is knowingly breaking the law as a result, and that in turn doesn't matter if they face no meaningful penalties for it).
Life is risk. I contend that if you make a good faith effort to comply with this law (i.e. consult with a lawyer, once, to develop those eight documents you mentioned in another part of this thread) and generally practice good private information hygiene (wipe out old data, don't log private info, don't retain logs or emails too long, etc.), you're probably going to be fine. This is probably not going to be in the "inner loop" of risks your small business faces.
In every regulation, there are winners and losers. Some of the losers didn't do anything wrong, but are just losing because that's the nature of designing laws that factor in disparate interests. At this point, it's the law, and your only choice is how you're going to handle it. And my contention is that, if your small business is receiving letters like this with any regularity, calling a lawyer and spending half a day on it each time is not among the reasonable spectrum of risk-mitigating responses.
For routine enquiries, maybe not. For a letter like this, from someone who is clearly intending to trip you up and cause trouble, our lawyer is the first call I'm making, every time.
And that initial conversation is already going to cost me hundreds of pounds and a half-day of work, even if I already have reasonable answers to anything we are actually required to respond with under the GDPR here.
/shrug It's your money. You could do that, or you could even light it on fire if you wish. It's no skin off my back. If your company is profitable enough to eat this self-imposed overhead, then its owners will just make less money. If it's not, then leaner competitors will replace it. I'm fine with either outcome.
Funnily, the biggest fear companies have regarding GDPR and SAR does not originate from "Mr. I. Rate the customer", like in this article. It comes from disgruntled employees ratting on the company. Employees know best where personal data is stored (and often no one else in the company does), so they can really do some surgical damage. GDPR introduces a whole new dynamic.
This may be a good place to shamelessly plug a tech we developed (Show HN!) for automatically locating personal data across corporate resources: https://pii-tools.com
Personal data discovery is but a small piece in the compliance puzzle, but a piece that is critical to understanding what sensitive data is even out there: CVs with photos in backups? Scanned passports in attachments of email archives? Names and addresses in database tables? How about S3, Azure, GDrive?
Let me also add that there's no shame in not having a comprehensive view of all the corporate personal inventory. Larger companies grow their resources organically, through acquiring other companies and separate business units doing their own thing. It is a complex problem, but one where technology can help.
You attach an owner id to every record, and make sure all your systems can dump all information they store according to owner id. To the extent existing systems don't, you fix them.
Except that the folks who'd write such laws...
Go ahead and have a glance at it. What would you remove from it that wouldn't cause a significant gap?
Some example clauses:
> For content that is covered by intellectual property rights, like photos and videos (IP content), you specifically give us the following permission, subject to your privacy and application settings: you grant us a non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to use any IP content that you post on or in connection with Facebook (IP License). This IP License ends when you delete your IP content or your account unless your content has been shared with others, and they have not deleted it.
(They have to put this. If they didn't, they would get sued by someone who shared a video and then was mad that other people could see it.)
> Facebook users provide their real names and information, and we need your help to keep it that way. Here are some commitments you make to us relating to registering and maintaining the security of your account:
>
> You will not provide any false personal information on Facebook, or create an account for anyone other than yourself without permission.
(Not exactly dense legalese. It is good to ban impersonation, and it is right that they should include such a ban in their terms.)
> We’ll notify you before we make changes to these terms and give you the opportunity to review and comment on the revised terms before continuing to use our Services.
(Seems reasonable to me. Many years ago, people used to complain that the terms changed without notice, so FB committed to not doing that any more.)
I don't know. This whole "terms of service are impossible to read except by a lawyer" meme just doesn't hold water for me.