Typo here “Show your art, keep friends up-to-date or share family photos with lode ones.”
Paid ads, etc, will very likely not yield good results at this early stage because you don’t know your ideal customer profile well enough and no one knows you or your product well enough to trust you. This will build over time.
*Not affiliated with any so this is an educated guess.
“Non-US” could be any of 190+ other countries. Where specifically?
The feedback I keep seeing on hn and elsewhere is a mix of ease/ownership/flexibility but still abstraction of coding and hosting that most people might not want to do. It’s a super broad space and lots of people want different things in a solution.
Advice: go after a narrow niche since the space is crowded, competitive, and arguably commoditized.
Here’s an example I saw launch recently and thought “that’s an interesting niche” https://sprout.site/en/ (No affiliation)