According to my dentist brushing too strongly can cause your gums to recede. And apparently they don't recover so damage is permanent. You are meant to use about 80 grams of pressure, which is pretty much none at all.
A decent electric toothbrush like a Sonicare feels like it cleans much better with hardly using any pressure. The base models are fine, all the additional options are unnecessary if you just want to brush your teeth. Personally, switching to an electric toothbrush has been the best thing.
If it’s not going to work, I’d strongly prefer to not make the phone number a link—and perhaps even to present a different flow to the user (e.g. provide a form or mark an email address as the primary option). But if it is going to work, I definitely want it to be a link. It’s common to just guess from the user agent string or screen size whether it’s a mobile device, but that’s extremely flawed too—some tablets will and some won’t be able to dial, and even desktop platforms may well have some VoIP app.
Fingerprinting and usability are so often so significantly at odds. :-(