He walked a bit, but mostly sailed though.
The book (Equator) worths the read. Especially the part in Africa.
The problem is, there is a whole ecosystem of businesses operating as OpenAI API wrappers, and those are gonna get screeeeewed.
Brand loyalty and users not having sufficient incentive by default to switch to a competitor is something else. OpenAI has lost a lot of money to ensure no such incentive forms.
So people figured out, that you can abuse it to send anything to anyone in the country. Just create a fake listing for 1 PLN, let the receiver "buy" it (there is some extra service fee, but like $1) and there you go - probably the cheapest shipping possible, much cheaper than regular ~$5-7 box machine package.