OpenAI could create the best model ever made, call it GPT-5, and it still would've failed to meet the expectations of the people for "GPT-5" after the meme community hyped it up and OpenAI embraced the memes and hype. If anything, OpenAI should have rejected the memes and embraced gradual improvements, but that wouldn't hold up well for their investors, the narrative, or even perhaps the AI ecosystem. We are at the peak.