I'm not sure about the rebranding of products, but some of the features like the learning path creation and coding challenges definitely look interesting.
If this leads to SO regaining some of its popularity, I'm all for it!
I've bought a bunch of Philips products over the years, and always hated the fact that a simple thing like a charger breaking would lead to throwing away the entire thing- especially grooming products like trimmers. This release of 3D printable models definitely feels like a step in the right direction.
I think being snarky about little things isn't really promoted on HN- it's the first guideline for commenting here. Be kind and try to answer the question if you do have an answer.
If this leads to SO regaining some of its popularity, I'm all for it!