Why?
I also imagine that as an event promoter, being able to say some variation of "Another sold out show", or "Tickets sold out within seconds" creates pressure for buying early for all future events.
It also takes active planned work to implement these solutions. And if they have a monopoly, they have no incentive to do that work.
So I've gone elsewhere for cameras, switching and routing.
This release is a nice point in their favour though but I can't see myself going back all in on Ubiquiti.