Like GP, I read the article too! Different conclusion(s). The CEO wanted a 'good reason'? Control group in this performance experiment. Or, 'fuck off'; how's that? Founder Mode? Cult mode.
edit: Archive link for anyone into it: http://archive.today/LDcBH
> Well, I thought I remembered you saying that you wanted to express yourself
A/V reference, for those inclined: https://www.youtube.com/watch?v=F7SNEdjftno