Some advertisers spend on relevant keywords, others pay for generalized brand awareness. Many do both.
Anything published by a government in a foreign language has an agenda. It's propaganda. In this case, "brand awareness" propaganda.
Maybe the goal is to promote tourism, or to give a boost to exports.
Maybe it's to keep the country/government in the front of foreign readers' minds, to foster a sense of commonality or appreciation.
Whatever. There's an agenda. It's worth discussing and thinking about.
Like with advertising, it's important to know what role you are playing in the publisher's agenda. Accepting the material uncritically is not a neutral position -- it makes you a unwitting player in their game.
You are completely correct that the US does it too, both internally (presidential mythologies, to use your example) and externally (Radio Free X etc etc).
Some founders, and engineers, have those sort of fantasy that they can hire with way lower wages or something like 1/3 of the cost for equally qualified engineers. Wrong, immigration isn't that hard, even easier for Canada, it will take time, but people might be willing to gave up 25% or even 30% of their salary to live in a place that's of lower cost, where their family reside, but they are not going to gave up 2/3 of their salary, when they could have immigrated fairly easily. The cheapest and easiest way is probably to attend a shitty school and graduate, the only cost is time.
The only impact I see is it's now way easier for smaller companies to hire and operate a team globally, even for 3-5 people, previously it was reserved for major corps and giant consultancies.
People sometimes tend to ignore that people create value for the company, not the other way around.
Also just as a side note, many countries in this world have company-paid salary tax (somewhat similar to FICA, but are paid at a much higher percentage in some places). This often gets ignored in salary comparison.
1 year? 5 years? 10?
Your comment amounts to “yuan appreciation against the dollar is a sure thing”. Which in finance seems like a suspect statement.
This is false, you are exposed to risk in changes in foreign exchange rates.
The yuan is pegged to the dollar, so it has the same exposure to fluctuations in fx that the dollar has. (Not to mention the fact that the Chinese government periodically adjusts its exchange rates)
It isn’t about things being better or worse. After being cut off from the rest of the world, China’s financial system is the only other option. So, instead of looking for the best partner, it’s about working with any partner.
And this was predictable — who else could they turn to? But even though they have a new trading partner, the fall in the value of the ruble will extend to these new transactions. This all serves to reinforce the asymmetry in the relationship between China and Russia.
But again, the Russians don’t have many choices here.