Never happening. The brand may "keep ownership of how it tells its story," but it loses its users. You have turned your tool into a series of widget in someone else's application, with no control whatsoever over how users interact with you. Want to show your user a notification? (Sure you do—I can't get away from the things.) Too bad. ChatGPT owns your users, and they only see what OpenAI wants them to see, which likely will not include ads for your premium features.
Don't mistake this for user freedom, either. Users still won't own their own tools. We're just moving from a model where each vendor separately leases you their tool to a model where every tool is leased via OpenAI, which curates them based on its own monopolistic whims.
Tech companies will not surrender control of their users so easily. They may integrate chatbot components into their apps, but they will not permit an inversion of control where their product becomes a component in a chatbot.
> You likely won’t expect users 5 years from today to navigate 5 pages deep
Of course I do. There's this fallacy that, because chatbots are useful for some things, chatbot interfaces must be the best at everything, and that's just not true. I don't go to ChatGPT to ask it for relevant tech news. I go here and browse the HN frontpage. Chatbots offer zero discoverability; search bars didn't replace page navigation, and chat bots won't either.
But eventually I get to a point where all the failed attempts crystallize and it flows out of me start to finish in one sitting. Every piece of knowledge from those failed attempts crystallizes into one gestalt of how it’s supposed to be.
Those final “easy” 20 pages always come after 100 pages of discarded, frustrating, exploratory work that feels like it’s going nowhere.
Also a deadline helps.
It's very tempting to want to write an outline & then revise the outline until it's perfect, so that your first draft can be as solid as possible. That never works out well for me, though. It's only after I've written a substantial chunk of the thing that I realize half my ideas were bad and the other half are being poorly realized, and I start to understand the story I really want to write.
I'm very taken with this one HYTRADBOI talk [1] that applies a similar approach to software design. It's not something I've ever gotten a chance to apply, but it really appeals to me.
[1]: https://www.hytradboi.com/2025/03580e19-4646-4fba-91c3-17eab...