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"What the search engine is to Google, the Personal Genome Service is to 23andMe. The company is not exactly hiding its ambitions. “The long game here is not to make money selling kits, although the kits are essential to get the base level data,” Patrick Chung, a 23andMe board member, told FastCompany last month. “Once you have the data, [the company] does actually become the Google of personalized health care.”
> [Google makes money ] ... By parceling out that information to help advertisers target you, with or without your consent
Umm. No. 1) don't use Google services. Or 2) go to your account settings and disable personalised ads or 3) browse in incognito mode, etc. There are loads of ways to choose not to be targeted by ads. People seem to constantly feel a need to exaggerate what Google actually does. They don't "sell your data", they don't "track" you, they don't do anything "without your consent".
Not that I think Google needs any help defending themselves here - but what really concerns me is that we can very quickly slide into a kind of technophobia that will take a cynical viewpoint on every form of new technology. Anyone here involved in a startup can be a victim of that, and the level of acceptance by society of new technologies and change is really, really crucial to moving society forward.
Is that really possible today? Have you tried to browse the web without trying to hit Google servers? Do you know how hard it is? No common man is capable of doing it frankly.