Boost visual quality, which improve viewer retention. So, money. I've tried many times to get a short with retention > 90% that is, 90% of viewers watch all the way to end. That's the key to going super viral. Very hard to do. I've had many shorts get around 75% and about 1k views but then die. Maybe I need some AI!
Is the visual quality really boosted? It seems to give a very distinctive, almost uncanny-valley look to the video.