It seems like if they can get boosters to rapid reuse (a much easier goal), and churn out ships at sufficient scale, they can afford to take time inspecting/refurbing each ship as part of a pipelined approach.
We could just construct 200 Space Shuttles and spend months refurbishing them after every flight, and still send one up every week.
The goal is to drive down launch costs, time is money, and a system that requires time consuming refurbishments is more expensive.
I was in Espoo, the week following the burning platforms memo.
However it represented a third option, to a percentage no Linux phone distribution has ever achieved since Open Moko.
Maybe Maemo could have been it, had not been for Nokia's board decision to bring in Elop.
I.e. I'm poking holes in your (somewhat unstated) premise that they'd already reached around 10% of marketshare, and could have just organically grown from there. As reporting at the time shows[1] the average selling price of these phones was €72.4.
So Microsoft (Nokia, but we all know who was really running/paying for the show) were spending a lot of money to buy themselves into the market, and just barely holding on to double digit market share for a bit there by subsidizing entry level phones.
1. https://www.theguardian.com/technology/2013/oct/01/microsoft...