I think the big issue with XMPP are the clients. Element is so much better that it's hard not to recommend Matrix to people despite its bloat and metadata leakage problems.
JMP/Snikket for tying a normal phone number to your XMPP @ are really convenient, but the clients remain a problem. Plus, SIP dialers are not supported on IOS afaik.
I am really surprised there isn't a venture backed company pushing XMPP forward. Maybe people have tried and realized it's not viable.
Sure, Element syncs much faster than other clients (FluffyChat is unusable for Instant Messaging) but leaving the browser tab open still thrashes one CPU core.
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