The very first paragraph of his article says:
> To be a successful creator you don’t need millions. You don’t need millions of dollars or millions of customers, millions of clients or millions of fans. To make a living as a craftsperson, photographer, musician, designer, author, animator, app maker, entrepreneur, or inventor you need only thousands of true fans.
So, I would argue that creating a successful YouTube channel is almost the opposite of taking the "make 1000 true fans" path to success. YouTube promotes content in ways that causes a massive block of users -- millions, often -- to be casually exposed to a given video or channel. And hopefully some of them subscribe, watch ads, and maybe sign up for the creator's Patreon or something. But this isn't what Kelly describes.
Blasting your work out to millions in the hopes that thousands become "true fans" is a very well-known and well-worn path to success. And, frankly, still a hard one. Unless you happen to get YouTube's algorithm or HBO or Capitol Records to pick you up and give your work a massive promotional boost. And even then I suspect it's tough.
> Every thing made, or thought of, can interest at least one person in a million — it’s a low bar. Yet if even only one out of million people were interested, that’s potentially 7,000 people on the planet. That means that any 1-in-a-million appeal can find 1,000 true fans. The trick is to practically find those fans, or more accurately, to have them find you.
No. This is not how anything works, as almost anyone attempting to work in the art world implicitly understands. If there are 7,000 people globally who might be interested in your work, it would take a massive global campaign to find them. Which most people can't afford, especially not for a "this appeals to 7,000 people" idea.
> Now here’s the thing; the big corporations, the intermediates, the commercial producers, are all under-equipped and ill suited to connect with these thousand true fans.
No, they are the ones most empowered to connect with those thousand true fans. They have resources and global reach.
For normal people without those resources, "true fans" generally come from personal connections, in my experience. And even if one gathers up thousands of personal connections, it can be really hard to convince even close friends to be interested in spending their time or money on what you're doing.
> The takeaway: 1,000 true fans is an alternative path to success other than stardom.
No, it is stardom. you don't have 1,000 true fans without having 10,000 or 100,000 casual fans.
Argh.
Anyway, I'm not saying passionate people can't support themselves on their art or personal project or whatever -- obviously it's completely possible and people do it all the time. But this "1000 true fans" thing is not a useful tool for getting there, in my very humble opinion.
I watch many youtube channels with 100Ks of subscribers. Those creators are not out there spending resources getting an audience and those audiences are not coming from personal connections - the platforms are facilitating the connection.
Re : how "attempting to work in the art world" works : this is a very interesting subject/discussion - at what point is someone regularly publishing entertaining youtube videos about small engine repair "working in the art world"? When they get enough income to quit their day job or some lower bar - I dunno - both ? neither / never?
Re stardom: what you're saying is 1000 true fans != total number of fans/casual followers. Agreed.
It is also based on gallup data. They determined that employee happiness was not correlated to company success. They did find that the following questions in order were highly correlated to company success.
1. Do I know what is expected of me at work?
2. Do I have the materials and equipment I need to do my work right?
3. At work, do I have the opportunity to do what I do best every day?
4. In the last seven days, have I received recognition or praise for doing good work?
5. Does my supervisor, or someone at work, seem to care about me as a person?
6. Is there someone at work who encourages my development?
7. At work, do my opinions seem to count?
8. Does the mission/purpose of my company make me feel my job is important?
9. Are my co-workers committed to doing quality work?
10. Do I have a best friend at work?
11. In the last six months, has someone at work talked to me about my progress?
12. This last year, have I had opportunities at work to learn and grow?
I didn't go to near the extent of the training John Pilley did with Chaser, but I did do the verbal only approach and put the toys in another room - and I was able to teach him to retrieve probably 5 or 10 toys by name. I was really amazed. I didn't do nearly as much training with the second Aussie - but she picked up on the whole game even quicker than the first dog (because she had a role model?).
Another thing I learned about this game/training : it really wears the dog out. After 20 or so minutes of playing "go find the toy" they dogs lay down for a nap.
(ps. doing "nose-work" games with dogs also wears them out)
>"If we could get more of them doing it, it would be great," he joked.
>Karisoke's Vecellio, though, said actively instructing the apes would be against the center's ethos.
>"No we can't teach them," she said. "We try as much as we can to not interfere with the gorillas. We don't want to affect their natural behavior."
I wonder if this "prime-directive" style rule might be something they consider changed - if there was a way to teach the gorillas to disabled various kinds of traps it seems that would be great.
On the other hand, I wonder what the side effects would be.. anyone?
One million Euro a year gross would imply more or less 3000 Euro a day. Open for 12 hours a day, that's 250 Euro an hour. At 15 Euro a crepe, that's a customer every 4 minutes the whole day. That would be a truly phenomenal success.
And that's gross. If you assume 50% margin on cost (insanely high) and that cost includes the apparently very high employee salaries. Then they need a customer every two minutes for the day. Let's say taxes take half of their net before taxes. they now need a customer every minute for 12 hours every day of the year to hit a million Euro net. All under a series of assumptions that are extremely generous to the firm.
It's hard to imagine that this story, if true, didn't involve an embellishment of scale.
1,000,000 gross in a peak year.
say business is open 290 days of the year.
avg per day = 3448 euro
if average customer order spend is ~15 euro, that's ~230 orders per day that must be made to sustain the 1mm euro gross.
So - if the biz is open 6 hours (optimized around eating times) - that would be ~38 orders/hour.
Key Questions: for the average case : is 38 orders/hour OR 230 orders/day reasonable or not?
for the non-average case: can they make 2x the orders really busy days - i.e. what is the absolute peak orders than can make in a day?