I don't agree, or at least it depends what "a very good life" looks like, but that's not the point, and I think it's just a strangely framed association between MRR and retirement, which is usually discussed in terms of an aggregate at some specific point.
If I make $10k a month as revenue and take it all as salary, I'm left with probably ~$7k or less after taxes, assuming I'm not paying an accountant, doing all my own paperwork, all the usual caveats. That's potentially a great salary depending on lots of factors, but it's only a retirable amount if a very healthy portion of that goes directly to retirement savings/investment. If you don't own a home yet, it's easily possible that $2-4k of that could go right into shelter costs, $1-2k to miscellaneous daily expenses and bills or transit. It's great if you're single, own a home, have no dependents, are frugal, have roommates etc... and as an income in retirement at a typical retirement age, it's probably pretty great in many cases, but as a young person you'd need to keep it up for a few decades consistently to retire on it, and idk how safe a bet it is that a small project would continue earning that money long term.
All of that might be implied, or it might not, idk anything about the person who posted it originally, but $10k a month after paying for a high CoL mortgage or rent, food, a kid, I just don't see it. $10k a month USD living in SF? $10k a month AUD living in Sydney? What about $10k a month CAD living in London?
There's just not enough information to make such a confident assertion, imho.
The answer won't be the same for a multi millionaire looking to spend his time working on a cool project or for a low wage worker trying to make it and quit a boring job.
If you already have financial freedom, i guess you should aim for the stars, as in go for something big.
I you're trying to reach financial escape velocity and get rid of your 9 to 5 job, you might want to try small ideas first as it should be easier targets and you probably only need one successful project to be free. Then you can go for the big ideas.
It may be at first, but if your goal is $30k MRR then at some point you could consider your task to be "done" (ideally, in reality its never like that). There are businesses that once set up it takes a lot less effort to keep afloat than to keep growing (and that's why they are attractive).
It is very, very hard to raise money for something small though. Maybe you can get a loan, but anything anywhere near the favorable terms that VCs give you is impossible. Games use publishers for equity funding and the terms are terrible.
So, if you are going for something big, you are better off going for pipe-dream-big. And know that once you start you will basically be on the growth-train until IPO/acquisition or exit with an empty handed. If you are going for something small, you will almost certainly have to bootstrap, which means it will take time.
Whatever it is you want to do though, just do it now. Time flies and it doesn't forgive.
You might've had a solid calendar scheduling app in 2015, but by 2024 everyone is eating your lunch from every angle, while the plumbers continue to plumb. And the major moats like network effects or marketing specialization usually only apply to larger businesses.
His advice was to always go big, grow quickly, and sell quickly. Even if you go smaller for a higher chance success, the income stream likely will crumble as soon as you stop actively pressing forward with the product because of the intense competition in the software space. The lower risk option of growing and selling quickly, in his estimation, was the best risk-adjusted return.
If you wanted to start a company like Zuckerberg's you had one place (Silicon Valley) and a time period of less than ten years in which things like that were getting funded (or alternately, a similar window in China that may or may not still be open)
You'll always be able to find people who want to be partners in a restaurant, whether or not they are out of their mind is another question.
1. Have a storage bin for each project. (I use stackable plastic bins of the style you might find in elementary school classrooms. I label them by making masking-tape flags that hang off the side, and then writing on the flags with permanent marker.)
2. Keep your drafts in the bins, but also put any loose notes/sentences/paragraphs/etc. that are related to the project in the bin. Thus, the bin serves not only as the project's physical storage, but also as its inbox.
3. Work out of a notebook with pages that you can tear out; or carry around notecards or other scrap paper; or grab whatever paper is at hand when you need to write during the day. But the key is to write each discrete idea (or sentence/paragraph/etc.) on a separate piece of paper. Go about your day, writing whatever you need, but keep everything you write together.
4. At the end of your day, distribute the jots/notes/drafts into the corresponding bin.
5. When it's time to work on a particular project, grab the corresponding bin. Your drafts will be there, but so will the loose materials you have created. Incorporate the loose notes into new, combined jots/notes/drafts.
Repeat the process until the project is complete.
Ideas rarely come to us all at once according to the project to which they belong, or in the proper order. The beauty of writing discrete notes on loose papers is that it's easy to capture them and then later put them in the correct bin; and when working out of the bins, it's easy to move, group, stack, and otherwise organize or delete the ideas — working with them until your project essentially writes itself.
Happy to share more of my own experiences and suggestions if you have questions. Regardless, please let me know if you find this helpful or have any feedback.
Cheers!
I noticed you didn't say anything about digital writing, about half of my writings are in digital format. I do try to write the full idea that comes to mind before ending my writing session.