Having an official Google domain that anyone can hijack is dangerous, given that many people's main internet identity is GMail (aka their Google account). I know anyone can create an offshoot (goooogle.org, etc), but Google was using goo.gl too.
It was easy to redirect a goo.gl to a Google login page (which is on a real Google domain), and trick people into authorizing access to their account.
I consider myself savvy, and I got a pretty convincing one recently. The email looked legit, and the link was a goo.gl link that ultimately landed me on a legitimate Google login page. It didn't trick me, but it did take me a few minutes to figure out how it wasn't legit.
NOTE: This article is kinda misleading. They already stopped letting people add new links in 2019. And now, they're only removing "inactive" links, AKA links that had no activity since 2024. If you visit a link right now, it will be kept. Here's more info: https://blog.google/technology/developers/googl-link-shorten...
This makes me wonder if they're retiring sites.google.com any time soon?
The article seemingly says "these cookies won't be sent with an unsafe request. But that doesn't fix it!" And doesn't elaborate?