This is a very poor analysis, since it doesn’t account for the capital costs. Even if hydrogen is inefficient compared to batteries, it could win if the upfront investment was low enough to offset the additional fuel cost. This is quite obvious, since that’s why diesel trucks are winning today — the upfront cost of a diesel engine is cheap enough that it offsets the higher lifetime fuel costs.
I do think that batteries will win, but the correct argument is one that shows that capital costs of batteries are going down faster than the cost of hydrogen production.
The big thing I haven't covered yet is HVO, which provides the WTT CO₂ saving at a slight fuel cost surcharge, which matters if a fleet is mandated to reduce their CO₂. The TCO assuming a £100k diesel truck and £200k lifetime fuel cost, a 10% HVO surcharge brings the TCO to £320k, versus a £250-350k BEV truck that costs maybe £80k in electricity over the same life. That's £320k with an 80-90% CO₂ reduction from a drop in fuel you can put in your existing trucks tomorrow, versus £280k for battery electric with zero tailpipe. Both of those are available now, with existing infrastructure. Hydrogen is asking you to spend £300k+ on the truck, £150k+ on fuel, and hope someone builds a station within range of your routes.