Never think of any sort of for-profit enterprise as anything other than a for-profit enterprise, and you'll never be heartbroken by one.
Angered? Made to think you're living in a dystopia? Enticed into an absurdist world view? Absolutely. But you won't be heartbroken.
It is pretty hard to come up with proof of ownership when Google refuses to tell you what forms of proof they will find acceptable. When I go to the DMV and need to prove my residence, the DMV clearly states what forms are acceptable proof. Google should do the same, especially when they are asked what forms of proof are acceptable. Instead they gave this guy the runaround and ignored his question on how to prove ownership.
Bringing in some random hypocrisy is a great way to unmake your own point, TechCrunch.