Readit NewsAlso as an SF resident with no realistic alternative to Comcast cable, I'd appreciate a provider who didn't try to sneak price increases onto my bill a couple of times a year.
In a healthy market I wouldn't expect big margins for sellers, but honestly if someone's making insane profits by selling me a product or service that's excellent and better than my non-empty set of alternatives I'm not going to complain.
Caveat: I work from home so I keep my comcast subscription as a backup and have a router with automatic failover. I would say this is not worth it for most people and just Monkeybrains is sufficent.