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acorn221 commented on Ask HN: To those with successful browser extension(s), how did you grow it? · Posted by u/dandrew5
Hey, I am the creator and owner of LighterFuel For Tinder, an extension which shows when your matches made their accounts amongst other features designed to help identify fake accounts. LighterFuel grew by its self over 3 years thankfully, without any external promotion.
I've recently been trying to promote my other extensions though and I'm having a lot of trouble getting any traction with them too, and I managed to successfully run a small media campaign where I made myself the most liked man on Tinder for a day by making my users swipe on my account for April fools. Although I did meet my target of 1 tabloid news article, there was no noticeable uptick in installs from that article, however it did get the attention of some YouTubers recently and I'm just working with them now to promote LighterFuel and my other extensions.
It's difficult to know the best way to promote your extensions but I'd personally start with focusing on the Chrome web store, as it's the biggest extension store, getting your listings to look great so you can then get your featured badge which looks also good to users, then linking a website to your extension to get the "verified" badge which means "Created by the owner of the listed website. The publisher has a good record with no history of violations. " which makes it look more official.
From there, I would recommend getting in key words if possible (in my case Tinder helped) to just get better SEO and discovery.
Then finally, I would always recommend setting up your own analytics (I use Google Analytics) as I've found the CWS store analytics to be unreliable.
Get your featured badge here: https://support.google.com/chrome_webstore/contact/one_stop_...
My news article: https://www.thesun.co.uk/news/27142401/tinder-hack-swiping-r... The LighterFuel listing: https://chromewebstore.google.com/detail/lighterfuel-for-tin... My LinkedIn article about the campaign: https://www.linkedin.com/pulse/how-i-became-most-liked-man-t...
To clarify, it appears Vercel's own website is down.
My own Vercel-hosted site (https://www.forth.news) appears to be working.
Of course, the status page is all green: https://www.vercel-status.com/
This is crazy what do you think they did to take it down?
Check it out on the link, scroll past the slot machine.