Granted, for this first case the bar was extremely high. You needed literal storming of the Capitol and a platform seemingly specifically targeted at those people for this to happen. However, now that the precedent is set, I would expect the bar to be lowered going forward. That creates risks that need to somehow be mitigated (and reflected in valuations).
Even for businesses that are not in such politically charged areas, I can easily imagine getting inadvertently tangled up in some popular issue and having vendors become targets of online activist (whether it's your own vendors, or whether you are a vendor to a target).
What are the best mitigations here, both technical and social? Vocally side with the popular issues, or try to stay completely out of them, to try to avoid becoming a target (e.g., social media presence)? Try to reduce dependence on cloud providers and vendors by building more in-house? How far would you have to go, since a colo or an ISP can drop you just as AWS can?
Businesses that are not terror cells have nothing to worry about. Companies have always pulled away from extremist groups. You wouldn't expect Microsoft to accept a contract with ISIS, would you?
This is really not that complicated. Once you attempt to overthrow a country's government, businesses in that country don't want to work with you. This has always been true.
What is your definition of a terror cell? Do Amazon, Microsoft, and Google qualify as terror cells for competing for billion dollar contracts with the DoD? This is an absurd benchmark with no basis in reality.
https://cnbc.com/2019/10/25/microsoft-wins-major-defense-clo...
The "whataboutism" on DoD contracts isn't relevant. If your stance is "Our own government is a terror cell", well obviously then our entire society is gone anyway, so why even bother discussing the ethics of tech in america at all? But obviously this stance is just hyperbole in an attempt to dismiss the validity of claiming the rioters as legitimate terrorists.
And even by your own example, when has the DoD ever stormed the capitol? Or attempted to overthrow the US government? Spoiler: they haven't. And these insanely silly attempts at implying that legitimate businesses are under the same category as fascist extremists is a joke. This tech precedent pearl clutching is such an insanely bad look it's difficult to even fathom. My assertion is simple: when you try to overthrow a country's government, companies in that country don't want to work with you. The waters are muddier with respect to overthrowing other people's governments, but the DoD has never once attempted to overthrow the US government. There has never been an AWS-supported US coup (before last week). SO the "whatabouts" aren't even relevant.