The more of this I see the more I want to spend time away from screens and doing those things I love to do in the real world.

Or the Boring Company which most people have also completely forgotten about.

Elon Musk in negotiation with himself.

What does the process look like, exactly?

> Musk's incentive pay has a 10 million full self-driving subscription.

Step 1: > discontinu[e] the basic lane keep + adaptive speed cruise control

Step 2: Redefine "Full Self-Driving" to be those things. Charge 50 cents per month subscription or whatever.

Step 3: Get 10 million subscribers.

Step 4: 100 billion dollar payout! (Number pulled out of my butt)

They had the first mover advantage, but then Musk lost interest in the company and let it just sit there for the last five years or so without making sure that they have a future-proof product pipeline and that those products are actually being delivered on a reasonable schedule. Now they are increasingly turning into an EV also-ran while their moonshots are unlikely to work out any time soon.

Realistically, he should have put someone else in charge after the launch of the Model 3 to develop the company further, but I don't think his ego allows it.