Best way to get the word out about a product now is through an influencer in the space.
-- Edit:
Show of hands for anyone using ChatGPT to shop. Be honest.
People don't even use Google to shop. They try to find something either (1) by brand name, eg. "iphone" or (2) generically by category, eg. "best cold weather tent".
In the former case, Google used their enormous, antitrust flaunting power and 90% browser marketshare to turn the URL bar into a competitive trademark bidding dragnet. Apple pays out the nose for the iPhone spot. For every click. And every other major corporation selling to business or consumer does the same. This is the source of Google's enormous wealth. Google is a middle man. You cannot conceivably get to a brand or product without paying the Google tax.
In the latter case, when people try to look up blogs and reviews and Reddit posts to compare products, Google gets in the way and inserts themselves into the flow. If LLMs make this experience even shittier, there won't be upstream content to source as no reward will reach the people providing the value. It will naturally atrophy over time.
As a new sales channel, young people are buying content off of TikTok and Instagram directly now. When they see influencers using products they like, it leads to massive sales volume. New unicorn consumer businesses are being minted regularly from this.
I use Gemini to help with shopping decisions pretty frequently. It's been very effective and useful for that.
I miss the days when everyone had seen the same thing I had.
While I was young in 1975, I did watch ABC's version of the news with my grandparents, and continued up through high school. Then in the late 1980s I got on the Internet and well you know the rest.
"Back Then", a high percentage of everybody I or my grandparents or my friends came into contact with watched one of ABC, NBC, or CBS news most nights. These three networks were a bit different, but they generally they all told the same basic stories as each other.
This was effectively our shared reality. Later in high school as I became more politically focused, I could still talk to anybody, even people who had completely opposite political views as myself. That's because we had a shared view of reality.
Today, tens of millions of people see the exact same footage of an officer involved shooting...many angles, and draw entirely different 'factual' conclusions.
So yes, 50 years ago, we in the United States generally had a share view of reality. That was good in a lot of ways, but it did essentially allow a small set of people in power to decide that convincing a non-trivial percentage of the US population that Exxon was a friendly, family oriented company that was really on your side.
Worth the trade off? Hard to say, but at least 'back then' it was possible, and even common, to have ground political discussions with people 'on the other side', and that's pretty valuable.