Then Sony became a content company, and stopped making things to allow people to make recordings.
With advances in technology, I should be able to pop an SD card in my TV and record what I see, then bring it over to a friend's house and pop it into his TV so we can watch together.
The future has been monetized.
[1] https://en.wikipedia.org/wiki/Sony_BMG_copy_protection_rootk...
The easiest way to accomplish this is to add the address into your .hosts file (as sibling post says) and just use the name.