This is only the tip of the iceberg. A majority of the "user content" (product reviews, brand engagement, comments on social media sites, etc) is completely fake, bought for and paid by big money interest aka bots. No different than automated scans of the IPv4 address space: simple, unsophisticated, low-cost and without any repercussion.
So while piercing the LLC veil seems unreasonably hard, putting every individual involved in jail seems not unreasonable.