Overall the theme for Superbowl ads was "getting high on our own supply." When you've got an audience that big you need to to be speaking to everyone in a language they can understand and way too many ads, tech or not, were just unfunny inside jokes.
I thought Anthropic's commercials were pretty good at skewering advertising in AI, but from an effectiveness standpoint I don't know how much Joe Sixpack cares about (or is even aware of) different AI companies.
Agreed, but seemed like it was only funny if you’re an AI power user.
Presumably the general population is more concerned about data privacy than ads (as part of a service). Seems like sowing distrust in any form is a bad move for everyone.
The general population has never used any of these products and haven't heard of most of them except maybe ChatGPT in passing.
All these AI ads had the same problem as the crypto ones of years past, nobody is going to understand WTF any of this stuff is because it's all too inside baseball.
Readit News
It’s all the same to more than most people.
And I don’t think anyone’s going to switch to Anthropic because of ads. They’ll switch because it’s a better product.
Presumably the general population is more concerned about data privacy than ads (as part of a service). Seems like sowing distrust in any form is a bad move for everyone.
All these AI ads had the same problem as the crypto ones of years past, nobody is going to understand WTF any of this stuff is because it's all too inside baseball.