My wife is the creator in the relationship, making a variety of apparel and decorative things for the home. She takes a huge amount of inspiration in her designs from Midcentury stuff like this, so she'll be thrilled when I share this with her.
It was collected by a private collector in New York then recently sold to the university of Toronto. I first heard about it it maybe a decade ago and have been waiting for a coffee table book since.
I would also be interested in recipes to go with the historic menus. For example dishes with sweet and sour have changed a lot from more liquid and vinagery to the goopy sweet mess we get now.
Very cool. I found some vintage ads at an antique shop a decade ago... and now I have over 100k in inventory. I had to limit the collecting to only major publications. There is so much vintage paper to be found. But I'd like to find some placements with local ads if such a thing exists.
Last year I started publishing full page ads from the collection, I've got about 1000 online (https://adretro.com).
This is fascinating! Would it be possible to add some explanations for some of the gay ads? I feel a little clueless but I don't really understand why some of those are targeting the gay community.
Thanks! Maybe I'll add some detail. Some of them are in the eye of the beholder, and maybe I take a little liberty :) It's not that they are targeting the gay community directly, but they may have subtle homoerotic wink and a nod... They definitely are not overt and would have gone over the heads of most people at the time.
I think the Cliff's mat is quite attractive actually.
However, my favorite by far, is the Greenville Lodge! Such a pretty looking graphic but if you look closely at the address/location information you see "Opposite Du Pont Plant"! That's fantastically mid-century to me. It's like a subtle joke you would've seen on Mad Men.
My first impression from that mat was that it was AI generated hah
These hark back to a time before franchises took over. Nowadays, anyone wanting a restaurant (and customers) is obligated to make it a McDonalds (or other well known chain). If they don't, then McBigChain comes to town and they have no customers.
What is odd about this state of affairs is that everyone wants Mom and Pop, family owned, unique diners, however, where do people go when the kids in the back want their Happy Meals? You always know what you are going to get in a chain, and that is the magic of franchising.
There was a really good "chain" in the 1960s southeast US called Davis House (or Davis Brothers). It was a more upscale version of a restaurant that served mainly Kentucky Fried Chicken, although there was many other dishes.
"The restaurant was originally named Johnny Reb's Chick-Chuck-'N'-Shake, and was sold in 1966 to A. T. Davis, Tubby's brother, who became a franchisee of Col. Harlan Sanders' Kentucky Fried Chicken."
You always know what you are going to get in a chain
I agree this is one main way McDonalds won, and others like it. Yet I feel as of late, the last 5 to 10 years or so, this is gone. I see terrible service in McDonalds. A lack of cleanliness where I'd never see it before. I feel that those policing franchises have just stopped, or don't fine as much.
I used to eat there when traveling a lot, but not so much now. And I used to eat there from time to time locally, but never bother now. The food is just too inconsistent.
And that's very bizarre, and sad, and while McDonalds has seen a drop in sales due to price hikes, I think this is part of it too.
These restaurants still exist in the US, in some regions more than others. Usually the placemats are loaded with ads for local businesses now and less interesting.
They certainly do, however, there is just a menacing progression of these chains taking over. My parents home town in the UK used to be devoid of chains but now there is KFC, Subway, McDonalds, Dominos, Starbucks and some UK specific chains such as Greggs (sticky buns, sandwiches) and Costa (coffee).
Due to the decline of the High Street, there are always independent cafes, sandwich shops and coffee shops that come and go. These take advantage of the spots that used to be where decent shops that used to be. However, few of them have enough customers to last more than a year or two.
On the surface there is more choice than ever. However, the best bakery in town closed down as they couldn't balance the books any more. There also used to be several fish and chips shops and they went too, although it has to be said that there are no longer any fish in British waters, so that is no surprise.
Retail is always in flux, however, the place is turning into a veritable 'food desert' with a choice between junk food slop and pretentious gentrified expense, with no middle ground.
America is different because you do get places in the sparsely populated West where passing trade will support a diner, gas station and general store but not a gaggle of franchised chains. If the interstate comes to town though, you know that will change.
These are cool to remember. I recently sat down at a diner counter with my young daughter for one of her first experiences and the Florida placemat provided some multi-generational continuity that I appreciated. You can get them by the thousand: https://cibowares.com/products/florida-design-placemats-pack...
Readit News
Each focuses on a specific highway and list motel and diner stops.
[1] Example: https://external-content.duckduckgo.com/iu/?u=https%3A%2F%2F...
I should have it done and posted to archive.org this Fall sometime.
My wife is the creator in the relationship, making a variety of apparel and decorative things for the home. She takes a huge amount of inspiration in her designs from Midcentury stuff like this, so she'll be thrilled when I share this with her.
It was collected by a private collector in New York then recently sold to the university of Toronto. I first heard about it it maybe a decade ago and have been waiting for a coffee table book since.
I would also be interested in recipes to go with the historic menus. For example dishes with sweet and sour have changed a lot from more liquid and vinagery to the goopy sweet mess we get now.
Last year I started publishing full page ads from the collection, I've got about 1000 online (https://adretro.com).
https://ahundredyearsago.com/2021/10/17/old-fashioned-jelly-...
EDIT: a postcard from the Ranch House: https://www.digitalcommonwealth.org/search/commonwealth:x920...
However, my favorite by far, is the Greenville Lodge! Such a pretty looking graphic but if you look closely at the address/location information you see "Opposite Du Pont Plant"! That's fantastically mid-century to me. It's like a subtle joke you would've seen on Mad Men.
My first impression from that mat was that it was AI generated hah
What is odd about this state of affairs is that everyone wants Mom and Pop, family owned, unique diners, however, where do people go when the kids in the back want their Happy Meals? You always know what you are going to get in a chain, and that is the magic of franchising.
"The restaurant was originally named Johnny Reb's Chick-Chuck-'N'-Shake, and was sold in 1966 to A. T. Davis, Tubby's brother, who became a franchisee of Col. Harlan Sanders' Kentucky Fried Chicken."
http://www.highwayhost.org/DavisBros/davisbros1.htm
https://mistercola.com/products/vintage-placemat-davis-broth...
I agree this is one main way McDonalds won, and others like it. Yet I feel as of late, the last 5 to 10 years or so, this is gone. I see terrible service in McDonalds. A lack of cleanliness where I'd never see it before. I feel that those policing franchises have just stopped, or don't fine as much.
I used to eat there when traveling a lot, but not so much now. And I used to eat there from time to time locally, but never bother now. The food is just too inconsistent.
And that's very bizarre, and sad, and while McDonalds has seen a drop in sales due to price hikes, I think this is part of it too.
Where ever the parent decides to go.
Due to the decline of the High Street, there are always independent cafes, sandwich shops and coffee shops that come and go. These take advantage of the spots that used to be where decent shops that used to be. However, few of them have enough customers to last more than a year or two.
On the surface there is more choice than ever. However, the best bakery in town closed down as they couldn't balance the books any more. There also used to be several fish and chips shops and they went too, although it has to be said that there are no longer any fish in British waters, so that is no surprise.
Retail is always in flux, however, the place is turning into a veritable 'food desert' with a choice between junk food slop and pretentious gentrified expense, with no middle ground.
America is different because you do get places in the sparsely populated West where passing trade will support a diner, gas station and general store but not a gaggle of franchised chains. If the interstate comes to town though, you know that will change.
Somehow, it doesn't surprise me that is a thing in America.