Winner takes all model. Hard to compete with apps that are spending millions of dollars a months on ads.

My friend summarised it as the 30% tax off the top, the 20-60% advertising tax in the middle and then 30-50% tax off the bottom

That nobody wants to pay for things in an oversaturated market.

What do you guys think, is it better to sell a lifetime version or subscription?

appstores getting a big chunk