I really hate gamification. It's just so much in the way. It's just a distraction like the article says. Maybe it works but not for me. I just hate it.
We have some marketing comms people that are always trying to shoehorn this into our internal projects and we're supposed to be enthusiastic about it but I just can't.
I was going to write a comment about why gamification fails, but the article already has a quote that expresses it perfectly.
"What we’re currently terming gamification is in fact the process of taking the thing that is least essential to games and representing it as the core of the experience. Points and badges have no closer a relationship to games than they do to websites and fitness apps and loyalty cards."
- Margaret Robertson
Readit News
We have some marketing comms people that are always trying to shoehorn this into our internal projects and we're supposed to be enthusiastic about it but I just can't.
"What we’re currently terming gamification is in fact the process of taking the thing that is least essential to games and representing it as the core of the experience. Points and badges have no closer a relationship to games than they do to websites and fitness apps and loyalty cards." - Margaret Robertson
Non-game software that includes gamification is software that I'm not likely to think kindly towards, unless there's a way to turn that aspect off.
(Talking about the majority of games)
Dead Comment