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mkaic · 5 years ago
This is good news IMO, as it will promote discovery of creators from outside the platform they create on. As a content creator, I hope this feature ends up well implemented. I could totally see it going downhill though when the SEO-obsessives realize there's new territory to fight over. I guess I'll just wait and see!
simplecto · 5 years ago
SEO is a poor substitute for curation.
Spivak · 5 years ago
Well yeah but that doesn’t mean that search engines don’t have a useful function indexing video content. Being able to find “that TikTok where __” would be nice.
numpad0 · 5 years ago
You misspelled “profitable”.

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dmitriid · 5 years ago
This will kill any and all smaller platforms that would want to compete in this space.

For example, why not include COUB in search results, too (it appeared way before TikTok and is still reasonably popular)

wolco2 · 5 years ago
I've never heard of it. Coub says it's youtube for video loops. Not sure that's the same.
bamboleo · 5 years ago
I don’t see why this is controversial. Video is content. Google has always shown content from other sites and sometimes it’ll embed a whole YouTube player. If anything, it’s good that they feature content from not-YouTube.

The “quality” of TikTok videos is not really important here because one might actually look for them.

ehsankia · 5 years ago
A more close example is how there's a Tweet carousel that can sometimes show up. I personally find that very useful. This is no different from that.
stingraycharles · 5 years ago
Isn’t this against the license of those sites, though? I’m pretty sure you’re absolutely not allowed to crawl Instagram content let alone mirror their videos.
judge2020 · 5 years ago
You implicitly give a license to crawlers if you don’t take action to block them via robots.txt or otherwise block them via your server. If you do either of these, google will respect the site’s decision and you probably could take them to court if they tried to evade blockers that block google bot (but since google always respects robots.txt and never craws from a different ASN or different user agent, even for safe browsing crawls, they’re fine).

So if Instagram wants to block google from downloading their videos, they can

  Disallow: /video/
(Or however their url scheme works)

bamboleo · 5 years ago
I would assume Google isn’t just gonna try to start needless fights with Facebook’s lawyers, so it’s likely legal.

Dead Comment

simplecto · 5 years ago
Imagine having a juggernaut so big and powerful you can no longer afford to innovate on the bottom.

Google was never able to build or buy a social platform to build their walled garden higher.

Instead they reach their tentacles over the other walled gardens and snatch the content.

Google is a shell whose moat is drying up day by day.

wmkn · 5 years ago
What are you talking about? They make a new type of content that is available on the internet searchable. That’s how Google started and got successful in the first place.
simplecto · 5 years ago
50/50 you read the article, so I will leave this here:

> Google is testing a new feature that will surface Instagram and TikTok videos in their own dedicated carousel in the Google app for mobile devices — a move that could help the company retain users in search of social video entertainment from fully leaving Google’s platform.

In short, it appears they scrape and display content from sites they don't own in an effort to keep people on their platform. This is anti-competitive, and any smaller player engaged in similar behavior would have the door shot on their fingers.

Google use help people find their way to interesting places. Now they seem more and more interested in keeping them in a walled garden.

nojito · 5 years ago
>They make a new type of content that is available on the internet searchable.

How is hijacking a website's search feature and putting it in front of "google.com" new type of content?

systemvoltage · 5 years ago
HN hate that Google gets has almost zero impact on Google’s mission to organize worlds information. It’s doing exactly that.

Usual complains about customer service, search ranking, etc are taken into account.

simplecto · 5 years ago
Google walked away from that mission years ago. More and more of their search results are not search results but rather ads.

That is not organized information as we were lead to believe.

patagonia · 5 years ago
...Google’s mission to organize the world’s monetizable information.
bengillies · 5 years ago
> Google was never able to build or buy a social platform to build their walled garden higher.

Does buying YouTube not count?

simplecto · 5 years ago
A fair point. That one is a blind spot for me because I do not use the social aspects of the platform.

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ehsankia · 5 years ago
Their mission statement is to index the internet and make it easily accessible. As a lot of internet shifts to Twitter, Instagram and TikTok, it would be a complete miss of their mission to not index and present that data.

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h2odragon · 5 years ago
Say I got a lease on an old satellite and started broadcasting 24 channels of tv made up of randomly selected youtube videos, with say 10min of ad per hour and overlays and etc etc.

How long before I and everyone I know are smoking holes in the ground with google lawyers pissing on any remaining sparks? Bets?

Anybody feel like investing money or effort in such a venture?

ForHackernews · 5 years ago
How would that make any money? Who's going to advertise on "random broadcast with no audience metrics"?
Eridrus · 5 years ago
I hope they make this work, TikTok's search is absolutely useless. Making TikTok search work would be better since I'm usually trying to find a video I've already seen, but I'm still hoping Google can do something useful.
throwaway13337 · 5 years ago
Is this a deal with the respective content silos or is there a public api for each?

In other words, is it possible for an independent developer to make their own content aggregator?

hobs · 5 years ago
Pretty much never.
sjg007 · 5 years ago
It’s not clear why TikTok and IG expose this content outside of their apps. Why would they do that?
noahtallen · 5 years ago
Another reason is more conversions. Now my friends may send me a TikTok which I view in the browser. Then I see a lot of prompts to get me into the app. They also try to show brief clips of other videos you might want to continue watching (I’ve noticed they can sometimes be somewhat sexual) to get you to finish them in the app.

This makes it that much more tempting to get it even when I’ve already decided to not create an account.

colejohnson66 · 5 years ago
^ this. I’m not downloading your app just to view your content (remember when every Wordpress site had their own app?), but if I use your site enough, I’m more likely to download it.
xiaolingxiao · 5 years ago
Free advertising. The TikTok logo is on every video.
salusinarduis · 5 years ago
Because everyone knows SERPs need more multimedia trash to fill up the above the fold.
mkaic · 5 years ago
As long as there's an option to disable it, (which to be honest, there probably won't be) I see no issue with this.

Personally, I quite enjoy having "multimedia trash" in my search results. I learn best from multimedia like videos and this feature sounds like it will be useful to me. I additionally enjoy showing my friends short videos I found entertaining, but frequently have trouble tracking down the exact video I want to show them.

To each their own! Happy New Year :)

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