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unnouinceput · 5 years ago
Quote: "Microsoft was developing Windows XP during an era when there was fierce competition with Apple over desktop operating systems"

I'm sorry, what? Talk about joke of the week. Apple never had desktop world bigger than 10% as market share. Not even today when it's at the highest peak ever, and in 2001 they were more like 1%. Sorry to burst your bubble Tom Warren, you do realize US is like 35 people out of 800. Asia market was and still is dominated by Microsoft when it comes to desktop.

bonaldi · 5 years ago
OK, here are the receipts: internal MS emails from just a couple of years after this (in the run-up to Vista) literally saying that they expect to be compared to Tiger and found wanting:

https://www.crn.com/news/applications-os/197001811/microsoft...

Marketshare isn’t everything. You can have outsized mindshare with a tiny market share. You can compete for more than marketshare, too

spideymans · 5 years ago
iOS and Android demonstrate pretty succinctly that market share isn’t everything with regards to competition and market success.
dboreham · 5 years ago
Perhaps he means "in the Bay Area"?
qz2 · 5 years ago
That's about right. Here in the UK you were lucky to see a mac ever back then. A colleague bought the lamp style iMac unit in 2002 and we were quite frankly shocked at it. It was actually a pretty horrid machine compared to our windows 2000 PCs at the time.
acdha · 5 years ago
There’s an important distinction between what people bought for themselves and what they were given at work. Apple had a big lead on a quality GUI, and things like color matching, which made them preferred in certain fields and generally had more of a premium cachet (the PC market was still shaking the low-end image of things sold without sound cards, slacking on USB adoption, shoddy drivers, etc.).

Microsoft was shooting for 100% market share and was trying to close every niche keeping Apple alive even if the inertia of all of those business sales meant their total market share was never in question.

rbanffy · 5 years ago
> Apple never had desktop world bigger than 10% as market share.

And that would make Apple the single largest PC manufacturer.

Zenst · 5 years ago
Depends upon how you define Personal Computer and what time-frame you look at.

So if you define a personal computer as a computer people use for personal tasks as a tool, then a mobile phone fits that. In that definition and if you look at all the years history wise, It does look like Nokia have sold the most computers for personal use. At least going by the numbers sold per manufacturer https://en.wikipedia.org/wiki/List_of_best-selling_mobile_ph... and mobiles selling way more than other forms of computers.

ko9000 · 5 years ago
the big three have been Lenovo, HP and Dell for a long time, order of those has switched sometimes. so depending how you slice the share, you could find a niche where somehow it would appear as whatever you want it to be, usual thing when reporting market shares: "we are top in this is super-niche slice of the overall market"
qz2 · 5 years ago
They'd have to ship just over twice that to touch Lenovo now.
Fnoord · 5 years ago
It is untrue. Microsoft kept Internet Explorer and Office for macOS. MacOS was Microsoft's joker card for arguing they were not a monopolist, and that card was valid when they were under antitrust investigations by US, EU, and others ie. when Windows XP was current.
wyldfire · 5 years ago
Market share is often measured in both units and sales (or 'dollars'). Both of these are important to a company's future but when markets are segmented then the smaller number of units can be worth pursuing.
bonaldi · 5 years ago
Think of it as "rivalry", perhaps. Think of a mass-market car company that outsells a luxury brands 5x or 10x but whose designers still swipe ideas from them.
unnouinceput · 5 years ago
Rivalry? In 2001? When only 2 years earlier Billy boy had to buy Apple's shares to keep them afloat? I know Billy boy did that to get off the hook with US govt., not like he was any saint - but from that to "rivalry" is a tall order.
chrisseaton · 5 years ago
> Apple never had desktop world bigger than 10% as market share.

Right but you can differentiate markets.

Apple may be 10% worldwide, including Asian markets like India.

But what is the market for affluent and influential tech workers in the West? Probably like 95% MacBook Pro.

Which market do you think they care more about?

ChuckNorris89 · 5 years ago
>But what is the market for affluent and influential tech workers in the West? Probably like 95% MacBook Pro.

I'm also dev in the West and no, it's not even close to being 95% MacBook Pro. Maybe in The Bay Area it's 95% but where I live(Europe) It's mostly Windows 10 + WSL or Ubuntu.

And I wouldn't call tech workers here as influential, not at all. Again, Maybe in the Bay Area they are but here nobody cares about what your job is or what expensive laptop you have.

schwinn140 · 5 years ago
My data does not support that conclusion. To the contrary, the vast majority of business decision makers are still on a Windows based machine in the US.

I can validate this directly as we operate the largest library of long-form professional/technical content library on the web. Over 700k professionals per month are registering and downloading content specific to their needs.

Below is the current breakout of their device factor for 2020:

Windows = 97.26% Mac = 8.21% Linux 2.92% Chrome OS = 0.27%

Clearly just one perspective into the market but we've never seen Mac approach any level of critical mass within the US professional marketplace.

amalcon · 5 years ago
> But what is the market for affluent and influential tech workers in the West? Probably like 95% MacBook Pro.

Not in the late 1990s, when Windows XP was being developed.

ksec · 5 years ago
>Apple may be 10% worldwide, including Asian markets like India.

Well in 2000 there wasn't much computer in China or India.

Of course today that is a lot different. But if Apple's numbers were correct [] then MacBook Pro market share isn't growing, as a matter of fact MBP usage may be shrinking in the West.

[

] For a number of years they claim nearly 50% of Mac buyers are new to the platform. That is nearly 10M per year.

Nearly all of the new Mac users are from China.

And yet their reported Active Mac User dont grow any where near as much.

2019 was also the first year in recent history Apple stopped reporting on Mac user satisfaction.

fortran77 · 5 years ago
It depends what you mean by "influential"
Ayesh · 5 years ago
XP was the peak of desktop customizations. There were "theme packs", one of the most popular being a Vista Theme Pack.

The teen in me, with a Nokia 6600 besides the computer, was in awe when a single installation of Vista Theme Pack and rebooting a couple times meant that everything on my 40GB HDD Pentium computer was changed from the login screen to icons, wallpaper, fonts, shell, file copy boxes, disk space meter, desktop CPU-o-meter dials to a whole modern look.

flohofwoe · 5 years ago
I'd argue that Linux desktop was always the peak of customization via themes, and today remains the last platform to even allow such customization. Most Linux desktop themes don't look all that great (simply because of the '90% of everything is crap' rule), but there are a few really great ones that are aesthetically much more pleasing than both Win10 and macOS (of course this is very personal and subjective, which makes it all the more important to allow theming).
kzrdude · 5 years ago
Old Mac OS - System 7.5 days and thereabouts had a really great theming situation, with Kaleidoscope schemes making it possible to change everything. I remember I made my own.

Something like this shows the diversity in themes:

https://macgui.com/downloads/?cat_id=25

Wayback machine link

https://web.archive.org/web/20040404162223fw_/http://www.kal...

dannyw · 5 years ago
What are your favourites?
boomboomsubban · 5 years ago
It's the peak of customization yet the community is full of people saying "I didn't like GNOME's palette so I use Plasma now." I never know how to respond to those people. If they're happy, whatever, but it feels like most people are unaware themes exist.
im3w1l · 5 years ago
Windows can still be customized a lot.
nip180 · 5 years ago
Are you aware of the very large number of desktop environments and window managers available on *nix systems?

“Skins” were popular in the windows ecosystem around XP, but it was far from the peak of customization.

xyzzy_plugh · 5 years ago
It was definitely the peak. I was heavily involved in several communities, and also ran plenty of other desktops environments, but XP had the largest following by far. The sheer number of websites devoted to skinning XP was astounding. Popular websites had thousands and thousands of themes. Winamp 3 was thriving too.

It was most definitely peak customization.

count · 5 years ago
Enlightenment got me into linux, and when I discovered you couldn't run it on Windows, I discovered Litestep. And then spent so, so many hours of my life tweaking themes. Ahh, memories.
factorialboy · 5 years ago
Most Linux desktop environments disagree. :)
zokula · 5 years ago
> XP was the peak of desktop customizations.

XP theme customizations wasn't even close to what you could do on Unix at the time.

anthk · 5 years ago
Compared to fvwm or KDE3 xp was a damn joke.
ekianjo · 5 years ago
> XP was the peak of desktop customizations.

Only if you consider computing is limited to Windows/Mac.

Dead Comment

solarkraft · 5 years ago
Mac OS wasn't this ugly.

Seriously: You can't just incorporate some design element and go "see, it looks like X". It won't. What most people making software seem to miss is that software look & feel isn't the design of widgets, but also click behavior, layouts, click paths, description texts, animations, delay after a click ...

/tangentially related rant

II2II · 5 years ago
The article suggests that it was being used to test theming. In other words, it was not intended to ship. It is probable that it would be shot down if anyone proposed shipping it. (Why elicit a lawsuit from a competitor over something trivial?)

Given that, why would they go to the effort or recreating the whole visual appearance. The actual "feel" part was unlikely to be within the scope of the project.

jjoonathan · 5 years ago
I think the complaint was more about the article being clickbait than about some jankily borrowed assets used to test theming.
qz2 · 5 years ago
There were lots of copycat themes for Linux window managers and toolkits around then which looked much worse than this attempt.

I really miss the windows XP theme. It was super clean and consistent compared to the shit show we have now.

cpuguy83 · 5 years ago
Back then people called it Fisher Price.

Probably my fav was during the betas before they added the intense blue/green "Luna" theme.

FreakyT · 5 years ago
I loved the XP theme! It was undoubtedly very polarizing though, even to this day people argue over whether it was a beautiful step forward (as I believe) or a horrible Fischer-Price kids UI.
shawnz · 5 years ago
Yes, obviously the complete finished product of Mac OS looked better than this half-finished "programmer art" demonstration that never even shipped. What were you expecting?
anoncake · 5 years ago
As per the article, the theme was incomplete. Of course it was ugly.
raverbashing · 5 years ago
Correct. This memo also applies to some Linux interfaces (usually one that begins with G and ends with ome)
dr_hooo · 5 years ago
I strongly disagree with your example: Gnome has one of the nicest and consistent designs besides MacOS
101008 · 5 years ago
Windows XP original theme was the best. Not at a nostalgic level only (which of course affects me and my memory), but I felt it was so easy to use and so easy to find everything. Today, Windows 10 control panel is a mess.
flomo · 5 years ago
By far the best feature of XP theming was you could turn it off and it looked just Windows 2000 :)
fiddlerwoaroof · 5 years ago
Yeah, this was always my first step when I found myself forced to use Windows.
Jaruzel · 5 years ago
The Control Panel in Windows 10 is now legacy, with most things now under Settings. Eventually it'll go away I guess, but some apps still install their own little control panel applets.

Either way, the best way to access everything you can do in Windows 10 is do it via the 'god mode' folder:

  1. Create a new folder
  2. Rename it to: GodMode.{ed7ba470-8e54-465e-825c-99712043e01c}
  3. Open it
The 'GodMode' part of the name, can be anything you like tbh.

nix23 · 5 years ago
>with most things now under Settings

Yeah that's the problem, it's not. Microsoft should really be more focused on usability, the whole "i wanna be touch-panel" is just stupid, MS you are a PC! Even Apple said that.

Stevvo · 5 years ago
The problem with the settings app is most things are not included in it.
dehrmann · 5 years ago
> Today, Windows 10 control panel is a mess.

Which one?

cpach · 5 years ago
I’m not sure I agree about easy to use. But it was very peformant, even on modest hardware.

My favorite though was Windows 2000. Very stable.

MereInterest · 5 years ago
> Today, Windows 10 control panel is a mess.

Oh gosh, yes. It gets a little bit better if you organize it alphabetically, but then it is alphabetical left to right, top to bottom. It's as if somebody intentionally designed it to be as difficult to scan through as possible.

wruza · 5 years ago
Upvoted this, because I always found rtl-then-down ordering confusing af. On top of that, every generation of windows renamed items, like "Software ...", "Programs ...", "Add/remove programs ...", etc.
fomine3 · 5 years ago
It would makes localizing nightmare.
scottydelta · 5 years ago
Window XP was the reason I had to reset my PC almost every week for a summer because I would mess up the registry files trying to modify icons or startup screen or while trying to make it look like a mac because I couldn't afford a mac. XP was the era of theming!
bdcravens · 5 years ago
Around that time I was running Stardock WindowBlinds, which had quite a few OSX widgets and whatnot available.
mrlambchop · 5 years ago
1996 - Neil Banfield was working on windows blinds whilst on the same set of courses at the university we both went to. Sold to stardock soon after. Just looked it up and things are still going strong!

A lot to be said for the OG windows hook APIs and whatever modern magic they are grabbing into these days.

steve_adams_86 · 5 years ago
Wow, Stardock. That brings back memories. Theming my computer was how I learned most of what I knew about graphic design and inadvertently lead to me becoming a developer.

I loved those themes so much. What a fun way to kill time as a teenager.

trashburger · 5 years ago
Windows Codename Whistler (beta codename for XP) actually contained a Watercolor theme that looked like a modernized version of the classic theme[0] that this seems to be based off of. That theme actually looked quite nice.

[0]: https://www.deviantart.com/rainingskies/art/Windows-Whistler...

untog · 5 years ago
I forgot about this! I ran this theme for many years, it was a great balance of understated (compared to the blue and green default) and visually appealing (classic theme is fine, but dull)
bdcravens · 5 years ago
I recall MSN software being similarly styled
ab_testing · 5 years ago
Makes me want to run xp again
jsjohnst · 5 years ago
You’ll want to airgap it if you do... :)
cybert00th · 5 years ago
Does anyone remember Stardock's WindowBlinds from around the same time? I'm pretty sure it included a Mac theme in the installer? Or at the very least Stardock provided a place you could go to after installation to download more themes of which a Mac theme was one.

I guess the point I'm trying to make is, I'm not entirely convinced this is the deal it's made out to be as there were other companies out there with the same or similar offerings.