It is hard to compete with ponzi scams while they are running. Maybe they will have a better chance now?
I think they have an excellent chance of being the last one standing. Unless we learn that they have also been operating a scam. If all they do is run a reliable exchange and don't get hacked, as other exchanges fall they'll probably get more business.
But I think if public interest wanes, and crypto sort of becomes this amway for nerds thing, then they'll probably flounder unless they prune back their costs significantly.
I think with the size they don't have a lot of interest in running "small" businesses even if they have some traction. Something like Stadia was maybe just wholly unprofitable but maybe had some benefits if they developed remote gameplay tech that might be re-used in another product someday or offered as apart of their cloud offerings.
I guess they'll eventually jump in on the upcoming AR war, but it might be hard to beat the offerings from Meta and Apple. Maybe they'll have the Android of AR?