So because their first party AI products are so non-existent, I think WWDC is a desperate attempt by Apple to get third party developers to build compelling AI products. I say desperate because they're already a year behind the competition in this space.
(I can imagine they'll be trying to get developers to build Vision Pro software too, though I hear sales there have collapsed so again, way too little, too late)
Apple is pushing for open information on LLM training? World is changing...