Unless I'm misunderstanding it, the idea of pinebuds makes perfect sense considering some of the other devices they've created.
On the other hand, some of the language they used, such as how they mentioned browsing the apple store as R&D, makes this kinda seem like a joke.
Want to repair just that part because it's the most unreliable and most likely to break? Well LG only sells the entire door as a replacement part and it's $200 despite the fact that the original microwave costs $400.