Absolutely. It makes me think about the things in life that don't need "validation".
Maybe it's a cliche but my dad would say about Korea and other wars "no pics, no words, you had to be there". So that was a teenage trope in the 80s and 90s too for my generation, if you were trying to be cool just say "you had to be there". It draws a circle around a personal or group experience that explicitly does not or cannot be shared. I think maybe it somehow earns more respect and interest than a photo, and I think with ubiquitous AI image manipulation the currency of "pics or it didn't happen" and "for the Gram" is going to vanish in a puff of incredulity. Now you can just text-prompt for a picture of you and some celebrity you "randomly met" in front of Buckingham Palace or the Taj Mahal! You can probably rent some bots to "auto-like" you on social media, right? So who is fooling who now?
sounds like a partial retroactive justification to me. sure, you wouldn't get the full experience via a photo or verbal anecdote, but it's not like camera smartphones were ubiquitous in the 80s either.
What? You think the average customer knows or cares about that?
tons of businesses currently advertise their "family owned & operated" status in America. so in the future, seeing marketing around "not owned by PE" wouldn't be a surprise