I get that they've made a ton of money, but it also seems like they really wanted to spend their lives making awesome stuff and doing things like scanning books and making them free. And it feels a bit like the market forces took Google away from them. They put Sundar and a bunch of other McKinsey alums in charge. And McKinsey is, from what I can tell, basically the opposite of grad school.

Whenever I did see Larry or Sergei make an appearance they always looked a little dead inside and like they were just going through the motions.

And from what I can tell, the original sin was taking VC funding. Once they took VC funding, they had limited actual control over what happened to their company. So while they talked in 2004 about not wanting to be a conventional company, and while they warned in 1998 that ad-driven search engines were biased against their users, they still had limited ability to be unconventional in any way that was unattractive to investors. And that includes, in a sense, just being too different. A large company will eventually need to be run by professional management, and professional managers need a thing that looks and drives like a conventional company.