I've got a side project that's current bringing in around ~2-3K MRR (https://buttondown.email).

I spent a long time daydreaming about having it hit four-digits in recurring revenue — it felt like such an accomplishment that if I were able to crack it, it'd be a dream come true. It's certainly not enough to live off of (especially living in Seattle), but it's a non-trivial amount of money and gives me a great source of pride.

The idea of doubling that amount, though, seems — well, if not _exhausting_, certainly unappealing. I can't think of a way in which my life would be improved by additional revenue, but I can think of a lot of ways it would be hampered by having twice the customer base:

1. More customer support and time spent writing emails

2. More time working on features that aren't what I care about

3. Less freedom to experiment with other projects or ideas

One of the joys of having a project that is truly _yours_ is that you alone get to dictate your terms of success.