The amount of flak that this article is getting on HN is telling of something. Not sure of what, but it's for sure indicative of something.
The efficiency of the servers is also insane. The smallest VPS can handle over 10k users.
People who are known at time of sending. A slack message can be searched by those joining the team much (much) later, those who move teams, in-house search bots, etc. Mailing lists bridge this gap to some extent, but then you're really not just using email, you're using some kind of external collaboration service. Which undermines the point of "just email".
Disclaimer: I have a lot of XMPP experience but have never used Matrix
The clients are great (they have reactions!)
there is even a really good app store associated : https://webxdc.org/