From where did this implicit expectation come from?
Windows 7 mainstream support ended in Jan 2015 and that was known since forever.
Extended support implies:
>Microsoft no longer supplies non-security hotfixes unless you have an extended support agreement
>All warranty claims end
>Microsoft no long accepts requests for new features and design changes
HEY YOU GUYS LETS PLASTER ADVERTISING ALL OVER ALL OF THE THINGS!
Look at Gmail: http://imgur.com/M8RF1TV
Look at Yahoo Mail: http://imgur.com/Cjwxspc
Look at AOL Mail: http://imgur.com/ZeaIe1L
Which email product do you use?
Which would you rather use?
The advertising business that is sustainable is owning the user at a moment of high-intent, aka SEARCH.
Slapping ads all over my login page is a great way render the fat from brand advertisers into short-term revenue gains at the price of ENRAGING me.
MSFT get the tracking and the ads the fuck out of my kitchen and my OS or at least give me a REAL way to pay you for a clean, no ad version!
Not to mention the fact that Gmail is valuable to Google because it gets people to sign in in all the browsers they use, allowing them to track them via cookies on all Google properties including search.
The "World's Most Valuable Advertising Business" does things like track which physical stores Android phone users and Google maps users on iOS visit.
Plenty of Android OEMs install adware and bloatware, sometimes which cannot even be uninstalled, so I guess people are already conditioned to this.
>The most important clause states that "Devices may only be distributed if all Google Applications... are pre-installed on the Device." Google apps are an all-or-nothing affair. If you want Google Maps or the Play Store, you must also take things like Google+ and Google's network location provider.