Currently, selling LLM inference is a red queen race: the moment you release a model, others begin distilling and attempting to sell your model cheaper, avoiding the expensive capitalized costs associated with R&D. This can occur because the LLM market is fundamentally -- at best -- minimally differentiated; consumers are willing to switch between vendors ("big labs", as you call them, but they aren't really research labs) to whomever offers the best model at the lowest price. This is emphasized by the distributors of many LLMs, developer tools, offering ways to switch the LLM at runtime (see https://www.jetbrains.com/help/ai-assistant/use-custom-model... or https://code.visualstudio.com/docs/copilot/customization/lan... for an example of this). The distributors of LLMs actively working against LLM providers margin provides an exceptionally strong headwind.

This market dynamic begets a low margin race to the bottom, where no party appears able to secure the highly attractive (think the >70% service margin we see in typical tech) unit economics typical of tech.

Inference is a very tough business. It is my opinion (and likely the opinion of many others) that the margins will not sustain a typical "tech" business without continual investment to attempt to develop increasingly complex and expensive models, which itself is unprofitable.