Low quality article aside, Threads also had a major spike in usage that quickly dropped off. I could be wrong, but I’m going to guess Bluesky will be the same. They don’t seem to offer anything new/different other than moderation, which I’m not convinced is enough to shift momentum from x to bluesky
For social media, moderation makes the product
It's quite strange. It's still consumerism - primarily about ownership display, not use - but trying to pretend it isn't.
For a long time, that was by having sharper, higher-quality pictures. Your friend had some Kodak Instamatic and you had a Hasselblad and you could assert your dominance over them.
But nowadays, the phones in everyone's pocket take such outstandingly sharp pictures that there isn't really meaningful room for improvement. So, people now differentiate themselves by getting vintage digital cameras which are hard to find, cost extra money, break frequently, etc., so that they can demonstrate their uniqueness.