I increasingly subscribe to the thesis that many designers and design teams design primarily in an effort to impress other designers. They don't have to use the things. They often don't even really care if the things work at all. They care that other designers - their artistic peers - are impressed.
This does not generally result in what we the customers or users would regard as good design. The phenomenon reminds me of software engineers I've worked with who were more interested in building something with event sourcing and stream processing and functional languages rather than solving the problem more readily.
There's a difference between a customer who plans on selling a billion units, and some company like this game controller design team that clearly making some crappy kids toys. I think the OP twitter person just learned a valuable lesson.
I fail to feel outraged by this process. Is "White Fragility" without criticism? Probably not, I think it is a fantastic book, but it scares the bejeebers out of some people and we get instagram drama and articles like this which I interpret as another attempt at purity (trying to outsmart "wokeness").
It is going to take a while for society* to come to grips with this new shift, because we're clearly not going back, but it definitely is rough around the edges, IMHO, because we haven't found the right vocabulary and framing. Unfortunately it is going to require people to sit with feeling uneasy, and that is something most people cannot tolerate.