It's a "Sharp Memory LCD" which has the appearance of e-ink and shares it's ability to continue to display an image when unpowered, but has the active refresh rate of a more standard LCD.
It's frankly stunning to see in real life, and it's hard to describe how crisp it looks. Videos do not do it justice. It's truly unlike any other display I have seen.
I would absolutely adore a kindle sized e-reader with the technology, and am hopeful the future brings one.
We already share critical intelligence with the Five Eyes countries; why not share medication safety/efficacy information with them too?
https://en.wikipedia.org/wiki/Thalidomide_scandal
US FDA however was skeptical of the safety of the drug and never approved it for sale in US.