Start acting more like investigators of truth rather than as promoters of ideology, start acting more like free thinkers and less like thought police, start speaking truth to power more and being in bed with power less, and maybe more people will trust you.
That doesn't work. Now and always an independent investigator of truth will be a lone voice in a wilderness targeted by all warring dogmatic factions. Witness NYT seeking to draw HN to the fray with Saturday's piece about SSC.